We breathe life into brands
Carbon-12 is a marketing agency and consultancy focused on brand strategy, growth, and strategic partnerships. We specialize in advising brands at the intersection of culture, content, and communities.
Contact Us
What is Carbon-12
*
What is Carbon-12 *
Life Itself
Just as carbon is the foundation of all life, CARBON-12 is the essential partner for brands seeking to build lasting connections with their audiences. We create campaigns that breathe life into brands, making them resonate deeply with their communities.
Diamonds are Forever
Like diamonds formed under pressure, we believe in creating work that stands the test of time. Our campaigns are crafted with clarity, transparency, and strength, becoming invaluable assets that elevate brands in the marketplace.
Written in the Stars
Our agency, like carbon in its graphite form, is versatile, adaptable, and highly conductive—energizing brands and allowing their stories to shine across various media. From social campaigns to full-scale experiences, we leave a lasting mark.
Relationship Goals
Carbon's ability to form more compounds than any other element mirrors our commitment to connection. We excel in creating impactful partnerships, whether between brands and influencers, brands and audiences, or brands and cultural moments.
Setting the Standard
As CARBON-12, we set the bar in marketing strategy and execution. We are the benchmark, providing solutions that define excellence and measure up to the highest industry standards. Our work is the foundation on which successful brands are built.
What We Do
Brand Evaluation and Development
Growth Strategy
Social Strategy and Influencer Engagement
Content Strategy and Branded Entertainment
Creative Services
Integrated Marketing
Cultural Positioning
Community Building
Strategic Partnerships
Team Dynamics and Leadership Training
Meet the Founder
As the Founder of CARBON-12, Alex brings over two decades of diverse expertise, having collaborated with more than 100 top brands, non-profits, and start-ups. With a strong background in integrated marketing, brand strategy, operations, experiential marketing, and production, Alex has a proven track record of driving brand growth, forging strategic partnerships, crafting meaningful narratives, and delivering impactful campaigns across various industries. Her specialty is advising brands at the intersection of culture, content and communities.
Alex is passionate about entrepreneurship and helping to create more equitable outcomes for historically underserved communities. In addition to her work with CARBON-12, she serves as Chair of Colgate’s Presidents’ Circle Membership Council, is a Director of the Straus Historical Society, sits on the Board of BABCO, and mentors emerging entrepreneurs as part of Colgate’s Thought Into Action program.
“Alex is an expert strategist, operational guru and client whisperer who leads teams to transform business, accelerate growth and surpass goals. ”
—Mark C.
Clients
Contact us
info@C-12group.com
New York, NY